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Digital Marketing Bootcamp | Session 4 | Long-Form Video for Commercials & Deeper Storytelling

August 29, 2025 8:00 AM - 10:30 AM (CDT)

Description

Tell Your Brand's Full Story!

Ready to go beyond short snippets and start producing video content that truly captures your brand's message? This session explores how long-form video—like commercials, promos, and in-depth storytelling—can build stronger audience connections, showcase your values, and elevate your marketing efforts.

You’ll learn practical techniques to create polished, professional-quality video content, no matter your company size or industry. This session will guide you through the entire production process.

What You’ll Learn:

How to craft a compelling script and storyboard that keeps viewers engaged
Equipment and software suggestions to help bring your vision to life
Pro tips for lighting, sound, and framing for a clean, cinematic look
How to integrate your brand identity naturally and effectively
Hands-On Activity: Create a short promotional video for your organization

SPEAKER

Robb Davidson

Co-founder, Executive Officer, Dreamer, Die Hard Collaborator

Likes: My wife, people, cigars, coffee, whiskey/bourbon, dogs, whiteboards, rock climbing, local businesses, lame dad jokes, stock market, and sweets.

Dislikes: Water chestnuts, wet socks, and “locker room talk” (oh the ol ball and chain is calling..)

Typical way you’d prefer to transport your work gear: ….Just toss it in the backseat, we’re already running late.

What other passions fill your life tank? Cigar hangouts for deep conversations, music (play drums, bass, guitar), mentoring

Favorite piece of equipment/software you use: Reminders app, Asana, and Dropbox

If you could be any kind of power cord, what kind would you be? 7 power strips all daisy chained cause we got stuff to do

Song you love/hate getting stuck in your head: Hold the Line by Toto

What makes the time go by faster than you’d like? Talking, lots of talking

What faux pas have you secretly wanted to do? I don’t like keeping secrets

Best time of day: All. Every one of them

Favorite app or method with staying on top of your to-dos: Reminders and Asana save my life, and focus keeper to keep on it

What thing did you make fun of your parents doing that you now do? Using shoe trees and rubber covers on my dress shoes. It hurts to even say it

What city/country is on your travel bucket list? Maldives, Egypt, Israel, Jordan, and Scott’s Hut in Antartica

What’s your favorite part about people? The unique complexities that make up our decision making, skillset, humor, and source of energy

If you had to be the main character of any movie, what would you be? Deadpool is pretty rad, and Ryan Reynolds made him somehow even cooler

What is your enneagram number? 8

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Contact Information

Naperville Area Chamber of Commerce
Name: Naperville Area Chamber of Commerce Events Team
Email: events@naperville.net

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Digital Marketing Bootcamp | Session 4 | Long-Form Video for Commercials & Deeper Storytelling

August 29, 2025 8:00 AM - 10:30 AM (CDT)

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Digital Marketing Bootcamp | Session 4 | Long-Form Video for Commercials & Deeper Storytelling

August 29, 2025 8:00 AM - 10:30 AM (CDT)

Description

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